AYU Luxury Brand Partnerships

Overview

AYU is a private members' community which connects its elite members via a unique platform indispensable tool for high net worth investors, for use at work and at play around the world. Alongside our platform we also host events in London, New York, Miami, Zurich, Geneva, Dubai, Abu Dhabi, and Monaco, with a strict invite-only to hedge funds, family offices, fund of funds, and institutional investors, who are all HNWs/ABC1 demographics.

AYU offers its members connectivity and events that generate high value business relationships, bespoke industry intelligence and, most excitingly preferred access to premium lifestyle partner brands. AYU gives its members this access by partnering with premium and luxury brands who want to engage and acquire this elusive market segment as their own customers.

We've worked with a plethora of brands across the luxury market spectrum, including Hugo Boss, Coach, 45 Park Lane, Rolls Royce, The Dorchester Collection, Watches of Switzerland, and many others. Let us help you elevate your brand and drive business conversion and connections.

AYU Partnerships

We work with luxury partners in a multitude of ways, we typically explore three avenues with luxury and premium brands.

1) Perk Partner

Partners set a offer to list in the app, laying out the product or service details, imagery and methods of redemption. Offers usually take the form of a discount or special value-add and are only available to our 500 vetted AYU members. Partners can list single or multiple offers for the year or change their offers on a more regular basis to fit an evolving marketing strategy.

There are two types of offers – Static and Impact.

STATIC

An attractive offer that remains on AYU for 6-12 months without changing, unlimited in redemption

IMPACT

A highly attractive offer that is listed for strictly limited time or number of redemptions

How do members engage with your brand?

AYU members are notified when a perk is offered via a dedicated pop-up message on their phone or in a dedicated email. Perks are also promoted in regular membership email newsletters and via social channels. AYU members take up a perk by engaging directly with the partner. This moves AYU members directly into the your ecosystem where their purchase can be completed and their data can be collected

2) Luxury Experience

Embark on an exclusive brand boost with AYU through our Luxury Experience Partnership. Here we collaborate with brands to curate an exceptional, on-brand event—whether it's a whiskey tasting, sports car driving, spa day, watchmaking, or a shooting experience—that seamlessly puts your offerings in the spotlight.

Treat guests sourced from our exclusive community to unique experiences, forging a genuine connection between your brand and our discerning members. AYU guarantees a solid follow-up strategy, including a post-event email and valuable guest data insights. Previous partners have also offered special gift or exclusive discounts to the AYU members attending, yielding engagement post-event.

AYU Demographics

60:40 Male:Female

ABC1 demographic- hedge funds managers, family offices, and investors

Average age: 30-50

Based in London, New York, Switzerland and Miami

We currently have over 500 active members using our digital platform (with an additional almost 500 on the waiting list)

A further audience of 12,000 over social channels

3) Sponsored AYU Events

If you don’t have an experience to offer our members but would still like to access this hard-to-reach community, you can sponsor an AYU event, where we create an event for you and your ideal prospects. We will meticulously organise the whole event process, from start to finish. This can include a plethora of different event types, from rooftop drinks to an experience organised by us, sponsorship starts from just £2,000.

The spotlight continues with pre, during, and post-event social media coverage, amplifying your brand presence across our platforms (AYU Tube, AYU Journal) and social media channels. Our commitment extends beyond the event, with a comprehensive follow-up email to attendees and valuable guest data insights.

See costs and further information here.

The AYU and HedgeBrunch- Boss by Hugo Boss

The AYU Charity Polo Cup with Chapel Down

The Aero Private Jet Experience

The AYU Cannes Yacht Day with Borrow a Boat

The AYU Golf Weekend with Hamilton Grand