Finch PR

An AYU approved service provider

We are delighted to welcome Finch PR to the AYU network as an approved service provider member. A bespoke public relations agency, designed to simplify corporate communications.

Finch PR runs a differentiated, lean model featuring experienced practitioners personally supervising and executing the accounts. The team has deep expertise in communications for a variety of sectors, from financial services to healthcare, which enable us to swiftly raise clients' profiles, influence key audiences, and positively impact business.

The Finch PR team offers unrivalled media relations expertise, including the ability to engage with and achieve coverage in publications like Bloomberg, broadcast coverage on Sky, or specialist trade magazines.


Finch PR is lead by Matt Fincham, a highly experienced PR consultant with over 16 years in B2B PR and corporate communications. Matt started his PR career in the army, where his duties included running a combat camera team in Iraq and conducting video interviews with Prime Ministers David Cameron and Gordon Brown.

 Matt is a media relations expert and has worked with brands including Cobham, IBM, EE and The Countryside Alliance and technology and finance companies including blockchain and cryptocurrency specialists. He relishes the challenge of engaging directly with media, breaking through barriers to secure top Tier coverage and to match clients’ aims to journalists’ requirements for stories.

​Matt has been a member of the Chartered Institute of PR since 2006 and of the Communications City Livery Company, formerly the Company of Public Relations Practitioners. He is a serving officer in the Army Reserve and currently works as a media officer for the Army Media and Communications branch.

Specialisms:

  • Finance including capital markets, FX, investment and pensions, funds

  • Blockchain and cryptocurrency​

  • Financial technology/fintech

  • B2B Technology including IT security, mobile and cloud

  • Defence, security and aerospace

  • Professional services including accountancy and legal

  • ​Healthcare​

  • Support services and facilities management​​

  • International affairs and political PR