
Service Provider Memberships
AYU Service Provider Membership
Why do we partner with Service Providers?
Our primary goal at AYU is to make our members’ businesses more successful. Our members are hedge funds, family offices, institutional investors and a highly select number of service providers (never more than 5% of our total membership). By partnering with a small number of best-in-class service providers we improve our offering to all members and improve our members’ chances of success.
How do our Service Provider partnerships work?
In collaboration with prospective partners, we explore what they want to achieve and if we can help them achieve it. If we can help, we design an AYU platform strategy and package which fits in with their internal marketing strategy and goals. These packages combine a range of deliverables over multiple channels including event sponsorship, video content, key-person interviews and insight, copy-based thought leadership and social media brand awareness. We believe in a holistic, portfolio and campaign approach to marketing, deployed over extended and considered periods of time. Our aim is for our partners to be recognised as best-in-class in the long-term. In order to achieve this status, our service provider membership campaigns are designed as marathons, not sprints.
What do our Service Provider partnerships look like?
We are not simply an advertising platform. We are a private members’ community connecting people and ideas digitally and in person. Our service provider partners become our members, on an individual and personal basis as well a business one. You and your team join AYU so you can build unique, idiosyncratic relationships. Every business is different, so no two of our partnerships are the same. However, each of our partnerships will include some (or all) of the below:
Membership to AYU with a dedicated category seat in a dedicated market e.g UK Prime Broker, US Custodian or European Exchange, singling your brand out as the go-to category lead or in your target market. Multiple seats can be bought across categories and markets. Once you own a seat, it’s yours - no competitor can buy the same seat as you.
Event sponsorship - in person or virtual, for sole sponsor or multiple sponsors on a thematic basis.
Right of first refusal on event sponsorship opportunities, the priority to reserve sponsorship opportunities in front of competitors.
Introductions and relationship development within the AYU community.
Content and storytelling - your content, content we make together, copy and video, published across platforms.
Multi-channel distribution - web, app, chat, social, email.
HedgeBrunch & AYU
HedgeBrunch is our sister brand. Established in 2013, HedgeBrunch hosts events for alternative investment professionals around the world every month. All AYU Partners have the option to use HedgeBrunch as a marketing channel as part of their campaign. Check out the AYU Journal for our past event videos.
Our Audience & Members
In combination and collaboration with HedgeBrunch we have an audience of over 10,000 alternative investment professionals that we speak to every week. 85% of this audience is in the UK, US and Switzerland. The remaining 15% is spread across other wealth and financial centres such as Monaco, Hong Kong and Singapore.
AYU membership is available to a carefully curated and growing portion of this audience.
The AYU Service Provider Membership Package
One year official AYU Service Provider Member, Partner and Sponsor
Digital
Personal AYU memberships for three key people within
the partner’s businessAccess to AYU app and AYU private chat forums
Access to AYU digital meet-ups
Promoted Service Provider status in The AYU Service Provider Directory
Dedicated, SEO optimised, thisisayu.com partner home page
Actively promoted as “chosen expert” in field within the community
12 monthly thought-leadership articles
Published on thisisayu.com and hedgebrunch.com Journals and promoted via email newsletter and all social channels
Member Spotlight video interview with a key brand leader
Published on AYU Tube, hedgebrunch.com and promoted via email newsletter and all social channels
Member Spotlight article interview with a key brand leader
Published on thisisayu.com, hedgebrunch.com and promoted via email newsletter and all social channels
Product video demonstrating member’s offering
Published on thisisayu.com, hedgebrunch.com and promoted via email newsletter and all social channels
Can be used without AYU branding on partners own platforms
Perk listing
Permanent listing on AYU B2B Perks, where relevant.
Events
Sponsorship of the following events
2x Private Dining events
10-15 hand selected guests from partner’s target market
Co-hosting of event alongside AYU in the private dining room of a top London restaurant
2x Club events (breakfast briefing or cocktail evening)
30-60 guests
Thematic discussion and/or brand networking-led
2 x Flagship events
Brand sponsorship and attendance at our annual summer and winter flagship events with 100+ guests
Invitation to all generalist AYU events
Generalist events are those without a sole theme or partner, such as monthly member drinks
Event Branding
All event sponsorships include a range of branding options which can be tailored to the service provider member. These can include but are not limited to, event name association, branding on all communications pre, during and post event, event signage and video and event-based gifting.
Bespoke or Experience event options
Unique events such as track days, shooting excursions and adventure travel
Can be taken in place of event types above or added with discount to this package
Additional Events
Service Provider Members also have preferential access to additional event sponsorship opportunities with a 10% discount.
£5,950 per month
or
£65,950 annually
Individual event sponsorships begin at £3000 per event
For more information please contact sponsorship@thisisayu.com
AYU Partnerships in action
Service Provider Member Spotlight
Video Interview - George Ralph of RFA
Service Provider Member Thought Piece
The Future of Alternative Investment Technology
The Summer HedgeBrunch with Eze Castle Integration